---
name: facebook-ads-library
description: "Search the Facebook Ad Library by keyword or advertiser Page ID: ad text, images, videos, CTA, run dates and platforms. No login, no browser. Use when the user wants to see which ads a brand, advertiser or keyword runs on Facebook and Instagram (Meta Ad Library): competitor ad research, ad copy and creatives, landing pages, run dates, active or stopped ads, by country. Calls the Pullwire API with the key in PULLWIRE_API_KEY; costs 1 credit per ad."
metadata:
  openclaw:
    requires:
      env:
        - PULLWIRE_API_KEY
      bins:
        - curl
    primaryEnv: PULLWIRE_API_KEY
    homepage: https://pullwire.dev/tools/facebook-ads-library
---

# Facebook Ads Library Scraper

Search the Facebook Ad Library by keyword or advertiser Page ID: ad text, images, videos, CTA, run dates and platforms. No login, no browser. The data comes from the Pullwire API: you send the input as JSON and get structured JSON back. Only public data.

## Setup (once)

The API key must be in the environment variable `PULLWIRE_API_KEY`. Keys start with `af_live_`. Check it without printing it:

```bash
test -n "$PULLWIRE_API_KEY" && echo "key is set" || echo "PULLWIRE_API_KEY is missing"
```

If it is missing, stop and tell the user: sign up at https://pullwire.dev/login (new accounts get 2,000 free credits), create a key at https://pullwire.dev/app/keys, then run `export PULLWIRE_API_KEY="af_live_..."` in the shell the agent uses. Never print the key, write it into a file or repeat it in the chat.

## Run it

```bash
curl -sS -X POST "https://pullwire.dev/api/v1/tools/facebook-ads-library/runs" \
  -H "x-api-key: $PULLWIRE_API_KEY" \
  -H "content-type: application/json" \
  -d '{"searches":[{"query":"nike","country":"US","activeStatus":"active"}],"maxResults":3}'
```

The request waits up to 25 seconds and answers with `{"run": {...}, "results": [...]}`. Check `run.status` (`succeeded` or `failed`) and `run.error`: when it is set, the run stopped early and `results` is partial (everything in it was charged). `run.creditsUsed` is what the run cost. For big answers add `-o result.json` and read only the fields you need.

Good to know:

- Every entry in `searches` needs a `query` or a numeric `pageId`.
- `query` is a full-text keyword search, so a brand name also finds other advertisers that mention it. For the ads of one brand, use its `pageId`: run a small keyword search first (`maxResults` 3), take `pageId` from an ad whose `pageName` is the brand, then search by that `pageId`.
- `country` is a two-letter code such as `US`, `DE` or `GB`, or `ALL` for worldwide.
- Each search returns the first page of matching ads. `totalMatchingAds` and `hasMoreResults` on every ad tell you how many exist in total; mention it when there are more.
- Dynamic product ads can have a template such as `{{product.name}}` in `title`. The ad text is in `body`; do not quote the template as copy.

## Input

The JSON body is the tool input. Fields:

| Field | Type | Required | Default | What it does |
| --- | --- | --- | --- | --- |
| `searches` | object[] | yes |  | Searches: One entry per keyword or advertiser. Each returns the first page of matching ads (see totalMatchingAds/hasMoreResults). |
| `searches[].query` | string | no |  | Keyword: Search term, e.g. a brand or product name. Leave empty when searching by Page ID. |
| `searches[].pageId` | string | no |  | Page ID: Numeric Facebook Page ID: returns all ads from that one advertiser instead of a keyword search. |
| `searches[].country` | string | no | `"US"` | Country: ISO 3166-1 alpha-2 country code (e.g. US, DE, GB) or ALL for worldwide. |
| `searches[].activeStatus` | "active" \| "inactive" \| "all" | no | `"active"` | Active status: Only currently running ads, only stopped ads, or all. |
| `maxResults` | integer | no |  | Max results: Stop after this many ads in total. Empty: all ads from all searches. |

Without `maxResults` a run returns at most 20 results; the maximum is 200 per run. Credits for `maxResults` results are reserved before the run starts and the unused part is given back, so ask for what you need.

## Output

Each item in `results` has these fields:

| Field | Type | Always there |
| --- | --- | --- |
| `adArchiveId` | string | yes |
| `pageId` | string | yes |
| `pageName` | string | no |
| `pageProfileUrl` | string | no |
| `pageProfilePictureUrl` | string | no |
| `isActive` | boolean | yes |
| `startDate` | string | no |
| `endDate` | string | no |
| `platforms` | string[] | yes |
| `categories` | string[] | yes |
| `title` | string | no |
| `body` | string | no |
| `ctaText` | string | no |
| `ctaType` | string | no |
| `linkUrl` | string | no |
| `linkDescription` | string | no |
| `images` | object[] | yes |
| `videos` | object[] | yes |
| `searchQuery` | string | no |
| `searchPageId` | string | no |
| `searchCountry` | string | yes |
| `totalMatchingAds` | integer | yes |
| `hasMoreResults` | boolean | yes |
| `scrapedAt` | string | yes |

## Cost

1 credit per ad. One ad returned from the library. Searches with zero matches are not charged. Check the balance with:

```bash
curl -sS "https://pullwire.dev/api/v1/me" -H "x-api-key: $PULLWIRE_API_KEY"
```

The answer has `balance` in credits. Tell the user what a run cost when it was more than a few credits.

## Bigger jobs

Add `?async=1` to the run URL to start a background run (up to 50 seconds). It answers `202` with `run.id` right away. Poll every few seconds until `status` is `succeeded` or `failed`, then fetch the results:

```bash
curl -sS "https://pullwire.dev/api/v1/runs/$RUN_ID" -H "x-api-key: $PULLWIRE_API_KEY"
curl -sS "https://pullwire.dev/api/v1/runs/$RUN_ID/results" -H "x-api-key: $PULLWIRE_API_KEY"
```

Add `?format=csv` to the results URL when the user wants a spreadsheet.

## Errors

Errors answer `{"error": {"code": "...", "message": "..."}}`.

| Status | Code | What to do |
| --- | --- | --- |
| 400 | `INVALID_INPUT` | The message names the field. Fix the input and retry; nothing was charged. |
| 401 | `UNAUTHORIZED` | The key is missing, wrong or revoked. Ask the user to set a valid key in `PULLWIRE_API_KEY`. |
| 402 | `INSUFFICIENT_CREDITS` | The balance cannot cover the reservation. Lower `maxResults` or tell the user the balance is too low. |
| 404 | `NOT_FOUND` | Unknown tool or run ID. |
| 429 | `RATE_LIMITED` | Used up its burst of 120 requests and its 60 per minute. Wait, then retry. |
| 500 | `INTERNAL_ERROR` | Retry later. If the body has `runId`, fetch the partial results with `GET /runs/{runId}/results`. |
| 503 | `TOOL_UNAVAILABLE` | Our latest automatic checks against this site failed, so its runs are paused. Nothing was reserved or charged. Tell the user and try again later. |
| 503 | `SERVICE_UNAVAILABLE` | Retry later. |

Docs: https://pullwire.dev/docs · Tool page: https://pullwire.dev/tools/facebook-ads-library