See who advertises on your keywords
Run a keyword on Bing and get the ads on the page: advertiser, title, description and where the ad sits, next to the organic results. Below is a real check for “car insurance quotes” in the UK.
In the sample · recorded October 21, 2026
- Engine
- Bing
- Organic results on page 1
- 8
- Different domains
- 8
- Ranked first
- comparethemarket.com
- Ads on the page
- 1
- Related searches
- 10
- Results the engine reports
- 32,700
Counted from the 1 result of one real run below. They describe this sample, not the whole market.
PPC ad research
Why it works.
Ads show who is willing to pay for a keyword right now. If nobody bids, the keyword may not convert; if five brands do, it does, and you can read exactly how each of them pitches.
Organic and paid results sit on the same page. Seeing both tells you whether a competitor pays for traffic they could not win organically.
Who uses it
- PPC managers and paid search agencies
- Brands checking who bids on their name
- Analysts sizing up a market
Real sample
What the tool returned.
Bing search for “car insurance quotes”, market GB, result page 1.
- 1Compare cheap car insurance quotes - Compare the Marketcomparethemarket.comCompare car insurance from 187 provider products with the UK’s most trusted price comparison site. Explore cover …
- 2Compare Cheap Car Insurance Quotes | Save Up To £483moneysupermarket.com
- 3Compare Cheap Car Insurance Quotes | GoComparegocompare.comCompare car insurance quotes and get up to £300 in rewards. We can help you find cheap cover quickly with just a …
- 4Compare Car Insurance Quotes & Save up to £511 - Uswitchuswitch.comFind the best deal for your car insurance by comparing over 160 UK providers in minutes. Choose from different levels …
- 5Cheap Car Insurance Quotes - Confused.comconfused.comOur car insurance calculator helps you get an idea of the average car insurance prices for someone of your age, gender …
- 6Car insurance | Get a car insurance quote from AA Insurancetheaa.comGet a car insurance quote from AA Insurance and choose from 3 levels of comprehensive cover with different features and benefits. …
- 7Compare Cheap Car Insurance Quotes | Save Up To £535 - SimplyQuotesimplyquote.co.ukFind and compare the best car insurance deals from over 120 insurers in minutes. Learn about different types, levels …
- 8Compare Cheap Car Insurance Quotes - Money Expertmoneyexpert.comCompare car insurance deals quickly from over 150 leading providers. Save up to £535* with fast, easy …
Ads on the page
- Aviva Car insurance In Minutes - Get A Quote in Minutes · Aviva (bottom)
Related searches
- car insurance quotes online
- cheapest car insurance quote uk
- best car insurance comparison site
- comprehensive car insurance quotes
- car insurance quotes comparison
- car insurance quotes uk
- cheap car insurance quotes uk
- tesco car insurance
- cheapest car insurance quotes
- car insurance quotes aami
Input and raw JSON
The request body we sent. Long texts and lists in the result are shortened for this page.
{
"queries": [
"car insurance quotes"
],
"engine": "bing",
"country": "gb"
}{
"engine": "bing",
"query": "car insurance quotes",
"page": 1,
"country": "gb",
"searchUrl": "https://www.bing.com/search?q=car+insurance+quotes&cc=GB",
"totalResults": 32700,
"organicResults": [
{
"position": 1,
"title": "Compare cheap car insurance quotes - Compare the Market",
"url": "https://www.comparethemarket.com/car-insurance/",
"displayedUrl": "https://www.comparethemarket.com › car-insurance",
"snippet": "Compare car insurance from 187 provider products with the UK’s most trusted price comparison site. Explore cover …",
"dateText": "Oct 13, 2026"
},
{
"position": 2,
"title": "Compare Cheap Car Insurance Quotes | Save Up To £483",
"url": "https://www.moneysupermarket.com/car-insurance/?msockid=1c29affb70d665a7356fb80271696426",
"displayedUrl": "https://www.moneysupermarket.com › car-insurance"
},
{
"position": 3,
"title": "Compare Cheap Car Insurance Quotes | GoCompare",
"url": "https://www.gocompare.com/car-insurance/",
"displayedUrl": "https://www.gocompare.com › car-insurance",
"snippet": "Compare car insurance quotes and get up to £300 in rewards. We can help you find cheap cover quickly with just a …",
"dateText": "Sep 11, 2026"
},
{
"position": 4,
"title": "Compare Car Insurance Quotes & Save up to £511 - Uswitch",
"url": "https://www.uswitch.com/car-insurance/?msockid=1c29affb70d665a7356fb80271696426",
"displayedUrl": "https://www.uswitch.com › car-insurance",
"snippet": "Find the best deal for your car insurance by comparing over 160 UK providers in minutes. Choose from different levels …",
"dateText": "Apr 6, 2026"
},
{
"position": 5,
"title": "Cheap Car Insurance Quotes - Confused.com",
"url": "https://www.confused.com/compare-car%20insurance",
"displayedUrl": "https://www.confused.com › compare-car insurance",
"snippet": "Our car insurance calculator helps you get an idea of the average car insurance prices for someone of your age, gender …",
"dateText": "6 days ago"
},
{
"position": 6,
"title": "Car insurance | Get a car insurance quote from AA Insurance",
"url": "https://www.theaa.com/car-insurance/?msockid=1c29affb70d665a7356fb80271696426",
"displayedUrl": "https://www.theaa.com › car",
"snippet": "Get a car insurance quote from AA Insurance and choose from 3 levels of comprehensive cover with different features and benefits. …"
},
{
"position": 7,
"title": "Compare Cheap Car Insurance Quotes | Save Up To £535 - SimplyQuote",
"url": "https://www.simplyquote.co.uk/car-insurance/",
"displayedUrl": "https://www.simplyquote.co.uk › car-insurance",
"snippet": "Find and compare the best car insurance deals from over 120 insurers in minutes. Learn about different types, levels …",
"dateText": "Aug 13, 2026"
},
{
"position": 8,
"title": "Compare Cheap Car Insurance Quotes - Money Expert",
"url": "https://www.moneyexpert.com/car-insurance/",
"displayedUrl": "https://www.moneyexpert.com › car-insurance",
"snippet": "Compare car insurance deals quickly from over 150 leading providers. Save up to £535* with fast, easy …"
}
],
"ads": [
{
"position": 1,
"block": "bottom",
"title": "Aviva Car insurance In Minutes - Get A Quote in Minutes",
"url": "https://www.aviva.co.uk/insurance/motor/car-insurance1/?source=BP1B&cmp=ppc-car-prd-bin-BP1B&gclid=dacef08f4ced136759089a57147727ec&gclsrc=3p.ds&msclkid=dacef08f4ced136759089a57147727ec",
"displayedUrl": "https://www.aviva.co.uk › Aviva › Car-Insurance",
"description": "Our Claims Team Are Available 24/7 365 Days A Year For You If You Need To Make A New Claim. Comprehensive Cover Includes Onward Travel After Accidents. T&Cs Apply",
"advertiser": "Aviva"
}
],
"relatedSearches": [
"car insurance quotes online",
"cheapest car insurance quote uk",
"best car insurance comparison site",
"comprehensive car insurance quotes",
"car insurance quotes comparison",
"car insurance quotes uk",
"cheap car insurance quotes uk",
"tesco car insurance",
"cheapest car insurance quotes",
"car insurance quotes aami"
],
"hasNextPage": true,
"scrapedAt": "2026-10-21T06:15:54.609Z"
}The fields that matter
What to look at first.
| Field | Why it matters here | In the sample |
|---|---|---|
| Adsads | Each ad with advertiser, title, description and position block. | 1 entry |
| Organic resultsorganicResults | The organic results on the same page. | 8 entries |
| Total resultstotalResults | Bing’s result count for the keyword. | 32,700 |
| Countrycountry | The market the ads were shown in. | gb |
Free tool
Check ads on your keyword
- 01Run your keywords on Bing with the country you advertise in.
- 02Collect the advertisers and ad texts.
- 03Compare their offers with yours and adjust your ads.
Press “Run free” and the real result shows up here, exactly what your agent gets back.
The free run uses Bing with no fixed market; the sample above ran on Bing for the GB market, so your results can differ. With an API key you choose both.
Ask your agent
Or just ask.
“Which advertisers show Bing ads for “car insurance quotes” in the UK, and what do they offer?”
“Check if anyone bids on our brand name on Bing in the US and Germany.”
“Collect the ad texts for these 20 keywords and summarise the most common offers.”
Connect the tool to Claude, Cursor or any MCP client with your key and ask in plain words; your agent picks the tool by itself. Setup takes a minute: MCP guide. Prefer code? See the Bing & DuckDuckGo SERP API API.
What it costs
Pay per result.
1credit for this sample
1 search result page × 1 credit. With the 2,000 free credits you get at sign-up, you could run this exact sample 2,000 times.
- Failed results are free
- One balance for every tool
- No card needed to start
Questions
Good to know.
Why only Bing for ads?
DuckDuckGo shows no ads on the route we use, so ads come from Bing only.
Why did my keyword return no ads?
Ads depend on country, time and who is bidding. Some keywords have no ads at all; the result then shows an empty ad list.
Can I see where each ad is shown?
Yes, each ad has its position and its block on the page: top, middle or bottom.
Related
More ways to use it.
Same goal, other sources
Free SERP checker →Content briefs →Brand monitoring →All use cases →
Start with 2,000 free credits.
Sign up with your email, get your key and run the full tool from your agent, a script or the dashboard.