Build a swipe file of ads that run

Search a niche and save the ads that are running right now: copy, headline, call to action, image and video links. The sample is a real search for “skincare” ads in the US.

Try it free See the sample

In the sample · recorded October 21, 2026

Ads in the sample: 10
Matching ads in the library: 50,001
Different advertisers: 6
Running on Instagram: 10 of 10
Most common call to action: Shop now (5)
Median days running: 179

Counted from the 10 results of one real run below. They describe this sample, not the whole market.

Ad swipe file

Why it works.

Good ad ideas come from good examples. A swipe file of real, running ads in your niche gives your copywriter, or your AI, something concrete to learn from instead of a blank page.

Because each ad comes as data, you can tag and sort them: by hook, by offer, by CTA, by format. Over time that becomes a library of what works in your market.

Who uses it

Copywriters and creative strategists
Brands planning new campaigns
AI ad-writing tools that need real examples

Real sample

What the tool returned.

Recorded October 21, 2026 · 3 of 10 shownSAMPLE · REAL RUN, SHORTENED

Facebook Ad Library search for “skincare”, country US, active ads, first 10 ads.

Alibaba.com
Start date
Feb 27, 2026
Platforms
Facebook, Instagram, Audience_network
Active
Yes
End date
Oct 20, 2026
Categories
Unknown
Enjoy great profits on global product sourcing and choose from one of the world's leading B2B ecommerce platforms.
Il tuo feed si è rinfrescato con contenuti che ti piacciono
Page
TikTok - EU
Start date
Apr 22, 2026
Platforms
Facebook, Instagram, Audience_network +2
Active
Yes
End date
Oct 20, 2026
Riapri TikTok oggi
To Improve Fine Lines, Firm, Smooth, Brighten & Hydrate
Page
CeraVe Skincare
Start date
Sep 3, 2026
Platforms
Facebook, Instagram
Active
Yes
End date
Oct 20, 2026
To Improve Fine Lines, Firm, Smooth, Brighten & Hydrate

Input and raw JSON

The request body we sent. Long texts and lists in the result are shortened for this page.

{
  "searches": [
    {
      "query": "skincare",
      "country": "US",
      "activeStatus": "active"
    }
  ],
  "maxResults": 10
}

{
  "adArchiveId": "1807240289942844",
  "pageId": "22437985072",
  "pageName": "Alibaba.com",
  "pageProfileUrl": "https://www.facebook.com/Alibaba.comGlobal/",
  "pageProfilePictureUrl": "https://scontent-fra3-1.xx.fbcdn.net/v/t39.35426-6/517165549_1444482706562631_1603288121252051747_n.jpg?stp=dst-jpg_s60x60_tt6&_nc_cat=105&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=_pgUWRDqmS0Q7kNvwGZZ8eG&_nc_oc=AdqXr3-FadWFWXrudmdG_ziChGQdoW3rFwhuqJc2HeBW4GQcLUO4_kr-Wv7vO8gTBIF5YPnGqG9DTlmJ14kQkW1M&_nc_zt=14&_nc_ht=scontent-fra3-1.xx&_nc_gid=7PXndsFx_xj-3yEiw1_6cA&_nc_ss=72289&oh=00_AQOrxsTPskC4uZPa0qpD-9zAe04_0ipeYs4Pbf0kOCy41w&oe=6ADE1DC9",
  "isActive": true,
  "startDate": "2026-02-27T08:00:00.000Z",
  "endDate": "2026-10-20T07:00:00.000Z",
  "platforms": [
    "FACEBOOK",
    "INSTAGRAM",
    "AUDIENCE_NETWORK"
  ],
  "categories": [
    "UNKNOWN"
  ],
  "title": "{{product.name}}",
  "body": "Enjoy great profits on global product sourcing and choose from one of the world's leading B2B ecommerce platforms.",
  "ctaText": "Shop now",
  "ctaType": "SHOP_NOW",
  "linkUrl": "https://m.alibaba.com/?src=cpm_fb",
  "images": [],
  "videos": [],
  "searchQuery": "skincare",
  "searchCountry": "US",
  "totalMatchingAds": 50001,
  "hasMoreResults": true,
  "scrapedAt": "2026-10-21T06:17:04.928Z"
}

The fields that matter

What to look at first.

Field	Why it matters here	In the sample
Bodybody	The hook and copy to learn from.	Enjoy great profits on global product sourcing and choose from one of…
Titletitle	The headline under the image, when set.	–
CtactaText	Shop now, Learn more, Sign up …	Shop now
Imagesimages	Links to the ad images.	0 entries
Start datestartDate	How long it has been running.	Feb 27, 2026

Free tool

Try it with your niche

01Search the words your market uses (“serum”, “retinol”, “skincare”).
02Keep the ads that have run longest.
03Save them with tags in your sheet, Notion or database.

Press “Run free” and the real result shows up here, exactly what your agent gets back.

Ask your agent

Or just ask.

“Pull 30 running skincare ads in the US and sort them by hook type.”

“Save every ad with “free shipping” in the copy into my swipe file sheet.”

“Write 5 new ads for my serum, inspired by the 10 longest-running skincare ads.”

Connect the tool to Claude, Cursor or any MCP client with your key and ask in plain words; your agent picks the tool by itself. Setup takes a minute: MCP guide. Prefer code? See the Facebook Ads Library Scraper API.

What it costs

Pay per result.

10credits for this sample

10 ads × 1 credit. With the 2,000 free credits you get at sign-up, you could run this exact sample 200 times.

Failed results are free
One balance for every tool
No card needed to start

Get your free key

Questions

Good to know.

Do I get the images and videos?

You get links to the image and video files as they appear in the Ad Library. Download what you need for your internal swipe file.

Why do some ads show {{product.name}}?

Those are catalog ads: Facebook fills in the product name for each viewer. The template text is all the Ad Library shows for them.

Can I use these ads in my own campaigns?

Use them for inspiration. Copying another brand’s ads or images can break copyright and trademark rules.

More ways to use it.

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Same goal, other sources

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