How e-commerce brands advertise

Direct-to-consumer brands live on paid social. See their running ads, what they launch, how they word offers and which platforms they choose. The sample is a real search for “gymshark” in the UK.

In the sample · recorded October 21, 2026

Ads in the sample
10
Matching ads in the library
998
Different advertisers
2
Running on Instagram
10 of 10
Most common call to action
Shop now (9)
Median days running
109

Counted from the 10 results of one real run below. They describe this sample, not the whole market.

E-commerce brands

Why it works.

E-commerce brands test constantly: new colours, new drops, new bundles. Their active ads are a live view of what they are pushing this week, and the start dates show what kept working.

The platforms field is telling for this category. Many fashion and fitness brands run mostly on Instagram, which you can see right in the data.

Who uses it

  • Shopify and DTC brand owners
  • E-commerce marketing agencies
  • Product teams watching launches in their category

Real sample

What the tool returned.

Recorded October 21, 2026 · 3 of 10 shownSAMPLE · REAL RUN, SHORTENED

Facebook Ad Library search for “gymshark”, country GB, active ads, first 10 ads.

  • Shopify1Percent

    Start date
    Apr 13, 2026
    Platforms
    Instagram
    Active
    Yes
    End date
    Oct 20, 2026
    Categories
    Unknown

    The Federal Reserve Bank of Philadelphia ran a study in 2018 on lottery winners. What they found was wild... For every $1,000 in lottery winnings someone in a neighbourhood won... the bankruptcy rate of their NEIGHBOURS went up by 2.4%. Not the winners. The neighbours. Let that…

  • Gymshark

    Start date
    Aug 27, 2026
    Platforms
    Instagram
    Active
    Yes
    End date
    Oct 20, 2026
    Categories
    Unknown

    Everyday Seamless, now in new colours 💛🩷 Come try the soft, second-skin gym sets you'll want to wear every day.

  • Gymshark

    Start date
    Aug 27, 2026
    Platforms
    Instagram
    Active
    Yes
    End date
    Oct 20, 2026
    Categories
    Unknown

    Everyday Seamless, now in new colours 💛🩷 Come try the soft, second-skin gym sets you'll want to wear every day.

Input and raw JSON

The request body we sent. Long texts and lists in the result are shortened for this page.

{
  "searches": [
    {
      "query": "gymshark",
      "country": "GB",
      "activeStatus": "active"
    }
  ],
  "maxResults": 10
}
{
  "adArchiveId": "1980082592608739",
  "pageId": "876773895519508",
  "pageName": "Shopify1Percent",
  "pageProfileUrl": "https://www.facebook.com/61584503423121/",
  "pageProfilePictureUrl": "https://scontent-fra3-1.xx.fbcdn.net/v/t39.35426-6/672548939_1450156276578289_5328992094143923912_n.jpg?stp=dst-jpg_s60x60_tt6&_nc_cat=103&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=vacRI0VFF6gQ7kNvwGjFMRc&_nc_oc=AdonzokpWAzQPT4p1aMAEn5fCXw1eZP_8VLXlTEO6Na7-QVAhwnUkF9ogzqxKNoO19Ai7k7ysIoQw4PqiiLAhSr0&_nc_zt=14&_nc_ht=scontent-fra3-1.xx&_nc_gid=rMMrd9xz7T9NuqWa4w-bRQ&_nc_ss=72289&oh=00_AQNPewrBMcBa9p0Pexk3b3AIt7bAc3OVOxpy-l4XYXaJLQ&oe=6ADE3A37",
  "isActive": true,
  "startDate": "2026-04-13T07:00:00.000Z",
  "endDate": "2026-10-20T07:00:00.000Z",
  "platforms": [
    "INSTAGRAM"
  ],
  "categories": [
    "UNKNOWN"
  ],
  "body": "The Federal Reserve Bank of Philadelphia ran a study in 2018 on lottery winners. What they found was wild... \n\nFor every $1,000 in lottery winnings someone in a neighbourhood won... the bankruptcy rate of their NEIGHBOURS went up by 2.4%.\n\nNot the winners. The neighbours.\n\nLet that sit for a second. Someone across the street wins money, and YOU are more likely to go broke. \n\nWhen you see someone nearby succeeding, you start making decisions based on what's working for them. New car. New kitchen. New wardrobe. New everything. Without realizing their context, their income, and their situation is completely different from yours.\n\nIt's \"keeping up with the Joneses\" but with receipts.\n\nPhillip Ja…",
  "ctaText": "Visit Instagram profile",
  "ctaType": "VIEW_INSTAGRAM_PROFILE",
  "linkUrl": "http://instagram.com/shopify1percent",
  "images": [],
  "videos": [
    {
      "previewImageUrl": "https://scontent-fra3-2.xx.fbcdn.net/v/t39.35426-6/670142856_1294999122737534_4570325482701541690_n.jpg?_nc_cat=111&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=G4tq3KWQ0G4Q7kNvwFntCl-&_nc_oc=AdqF5gVGO3pcmxdOZOwgw7jCJMoJlc2NTKhsysR7fEMlUjE7jdAtr78MxSu9AsfZDPu0W3qyOJcXTP2aG89A_sqV&_nc_zt=14&_nc_ht=scontent-fra3-2.xx&_nc_gid=rMMrd9xz7T9NuqWa4w-bRQ&_nc_ss=72289&oh=00_AQMPKY-mC2OKWPaAPSyOQyQS1zSlzB-s49FvYeh-_RRI7Q&oe=6ADE4494",
      "hdUrl": "https://video-fra3-2.xx.fbcdn.net/o1/v/t2/f2/m86/AQNZlSDYzGUXDTkzgRNt-b2hFXftWJAmaK8HESZ16_xbOA1Ohvh48NPir0bQ86j87y-sWZTvlYfOup_aiN_aWiy_kwqJ0WyzIarNtRw.mp4?_nc_cat=104&_nc_sid=b66105&_nc_ht=video-fra3-2.xx.fbcdn.net&_nc_ohc=wT-PY2Bi8FUQ7kNvwGHihqh&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5WSV9VU0VDQVNFX1BST0RVQ1RfVFlQRS4uQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTc5MDA4MzIwNzg0MTk3NzIsImFzc2V0X2FnZV9kYXlzIjoxOTAsInZpX3VzZWNhc2VfaWQiOjEwMDk5LCJkdXJhdGlvbl9zIjo1NywidXJsZ2VuX3NvdXJjZSI6Ind3dyJ9&ccb=17-1&vs=4d4e8b47d5ea385d&_nc_vs=HBksFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC9CQTRDQzZBRTlDNEYwQkZBOUFCRUVCMEY2MzI4RDZCQV92aWRlb19kYXNoaW5pdC5tcDQVAALIARIAFQIYUWlnX3hwdl9wbG…",
      "sdUrl": "https://video-fra3-1.xx.fbcdn.net/o1/v/t2/f2/m86/AQP9tcdQ0HeqRi1sPU_g7GLpuJMqA1DscnaoJE7lmOVeEgnFX2Nnk9Jxo2SUQynh-GhKtSVjSSmqXiwo9xQtn_JsvknfDM8wdRjwCJY.mp4?_nc_cat=106&_nc_sid=b66105&_nc_ht=video-fra3-1.xx.fbcdn.net&_nc_ohc=M1hGV0y2AuoQ7kNvwEBKyzO&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5WSV9VU0VDQVNFX1BST0RVQ1RfVFlQRS4uQzMuMzYwLmRhc2hfYmFzZWxpbmVfM192MSIsInhwdl9hc3NldF9pZCI6MTc5MDA4MzIwNzg0MTk3NzIsImFzc2V0X2FnZV9kYXlzIjoxOTAsInZpX3VzZWNhc2VfaWQiOjEwMDk5LCJkdXJhdGlvbl9zIjo1NywidXJsZ2VuX3NvdXJjZSI6Ind3dyJ9&ccb=17-1&vs=4e14b5dc330021ba&_nc_vs=HBksFQIYUmlnX3hwdl9yZWVsc19wZXJtYW5lbnRfc3JfcHJvZC9DNjQ4NjgwQUVDRDA5Q0YwM0ZGRkRBRDQxNjA1QjA4QV92aWRlb19kYXNoaW5pdC5tcDQVAALIARIAFQIYUWlnX3hwdl9wbG…"
    }
  ],
  "searchQuery": "gymshark",
  "searchCountry": "GB",
  "totalMatchingAds": 998,
  "hasMoreResults": true,
  "scrapedAt": "2026-10-21T06:17:09.833Z"
}

The fields that matter

What to look at first.

FieldWhy it matters hereIn the sample
PagepageNameThe brand.Shopify1Percent
BodybodyWhat they are pushing right now.The Federal Reserve Bank of Philadelphia ran a study in 2018 on lotte…
PlatformsplatformsWhere they spend: Instagram, Facebook …Instagram
Link urllinkUrlThe landing page or product page.instagram.com
Start datestartDateWhen this push started.Apr 13, 2026

Free tool

Try it with a brand you watch

  1. 01Search the brands in your category.
  2. 02Group their ads by product and offer.
  3. 03Repeat weekly to spot new launches.

Free, no sign-up. Up to 3 results per run.

Press “Run free” and the real result shows up here, exactly what your agent gets back.

Ask your agent

Or just ask.

“What is Gymshark advertising in the UK right now? Group the ads by product.”
“Compare the active ads of three activewear brands and list their offers.”
“Find DTC coffee brands advertising in the US and list their landing pages.”

Connect the tool to Claude, Cursor or any MCP client with your key and ask in plain words; your agent picks the tool by itself. Setup takes a minute: MCP guide. Prefer code? See the Facebook Ads Library Scraper API.

What it costs

Pay per result.

10credits for this sample

10 ads × 1 credit. With the 2,000 free credits you get at sign-up, you could run this exact sample 200 times.

  • Failed results are free
  • One balance for every tool
  • No card needed to start

Questions

Good to know.

Can I see which products they advertise?

The ad text and the landing page link usually name the product. Catalog ads show a template instead of the product name.

Does it include Instagram-only ads?

Yes. The platforms field shows where each ad runs; in the sample on this page many ads run on Instagram only.

How far back can I look?

Set the status to inactive or all to include ads that have stopped, as far as the Ad Library shows them.

Start with 2,000 free credits.

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