How apps advertise for installs

Apps spend heavily on Meta to get installs. Search an app or category and see their hooks, calls to action, platforms and how long each ad has run. The sample is a real search for “duolingo” in the US.

Try it free See the sample

In the sample · recorded October 21, 2026

Ads in the sample: 10
Matching ads in the library: 4,006
Different advertisers: 4
Running on Instagram: 10 of 10
Most common call to action: See details (6)
Median days running: 31.5

Counted from the 10 results of one real run below. They describe this sample, not the whole market.

App marketing

Why it works.

App install ads are some of the most tested ads on Meta. Reading the long-running ones in your category shows which promises and formats keep paying back.

Searching a big app’s name also surfaces smaller competitors who mention it or target the same audience, as in the sample, where other learning apps show up next to the search term.

Who uses it

Mobile growth and user-acquisition teams
App founders planning their first campaigns
Agencies running app install campaigns

Real sample

What the tool returned.

Recorded October 21, 2026 · 3 of 10 shownSAMPLE · REAL RUN, SHORTENED

Facebook Ad Library search for “duolingo”, country US, active ads, first 10 ads.

Domina la IA en 28 Días — Aunque Empieces Desde Cero
Page
Educly App AI
Start date
Oct 2, 2026
Platforms
Facebook, Instagram, Audience_network +1
Active
Yes
End date
Oct 20, 2026
🚀 ¿Y si en solo 28 días pudieras dominar la herramienta que está transformando el mercado laboral? Con apenas 15 minutos al día, aprendes Inteligencia Artificial desde cero — sin experiencia previa, sin rodeos. Quien empieza ahora, lleva ventaja. Quien espera, se queda atrás.
Domina la IA en 28 Días — Aunque Empieces Desde Cero
Page
Educly App AI
Start date
Oct 2, 2026
Platforms
Facebook, Instagram, Audience_network +1
Active
Yes
End date
Oct 20, 2026
🚀 ¿Y si en solo 28 días pudieras dominar la herramienta que está transformando el mercado laboral? Con apenas 15 minutos al día, aprendes Inteligencia Artificial desde cero — sin experiencia previa, sin rodeos. Quien empieza ahora, lleva ventaja. Quien espera, se queda atrás.
👉 Start learning today
Page
Kodree
Start date
Jul 27, 2026
Platforms
Facebook, Instagram, Audience_network +2
Active
Yes
End date
Oct 20, 2026
Learn in-demand skills by doing. No endless tutorials, real practice from day one.

Input and raw JSON

The request body we sent. Long texts and lists in the result are shortened for this page.

{
  "searches": [
    {
      "query": "duolingo",
      "country": "US",
      "activeStatus": "active"
    }
  ],
  "maxResults": 10
}

{
  "adArchiveId": "918992531294385",
  "pageId": "637931626305942",
  "pageName": "Educly App AI",
  "pageProfileUrl": "https://www.facebook.com/tercasamauma/",
  "pageProfilePictureUrl": "https://scontent-fra3-2.xx.fbcdn.net/v/t39.35426-6/831402581_1105770212414683_1529422417196207650_n.jpg?stp=dst-jpg_s60x60_tt6&_nc_cat=111&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=E1L-XXlEOfgQ7kNvwEn_Tbj&_nc_oc=AdqphMscU5UDPdHdNBkiYBPgHVF99Sw-LnPfpmjFoIU_2KPtGVW1dLVoH9-FX7QIQ7YMsDULYq68lN1TS6yfULMQ&_nc_zt=14&_nc_ht=scontent-fra3-2.xx&_nc_gid=6cngQ5WFUtNqIKgWIAuz3A&_nc_ss=72289&oh=00_AQODqq17n0YYuYcfHS9d_is5wW6wc75OFtQ1Bb19GT9BFg&oe=6ADE3180",
  "isActive": true,
  "startDate": "2026-10-02T07:00:00.000Z",
  "endDate": "2026-10-20T07:00:00.000Z",
  "platforms": [
    "FACEBOOK",
    "INSTAGRAM",
    "AUDIENCE_NETWORK",
    "THREADS"
  ],
  "categories": [
    "UNKNOWN"
  ],
  "title": "Domina la IA en 28 Días — Aunque Empieces Desde Cero",
  "body": "🚀 ¿Y si en solo 28 días pudieras dominar la herramienta que está transformando el mercado laboral? Con apenas 15 minutos al día, aprendes Inteligencia Artificial desde cero — sin experiencia previa, sin rodeos. Quien empieza ahora, lleva ventaja. Quien espera, se queda atrás.",
  "ctaText": "See details",
  "ctaType": "SEE_DETAILS",
  "linkUrl": "https://start.educly.app/quiz-esp-hot01",
  "linkDescription": "El método más simple y directo para quienes quieren aprender Inteligencia Artificial sin complicaciones — y empezar a ver resultados de verdad.",
  "images": [],
  "videos": [
    {
      "previewImageUrl": "https://scontent-fra5-1.xx.fbcdn.net/v/t39.35426-6/828873064_1764157154852905_2341722683844495918_n.jpg?_nc_cat=109&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=268ZmJVgmOIQ7kNvwG8gUJ3&_nc_oc=Ado-mrZDapsPm6rymgFJoLEPFP43NXLMLaugjfAxH-ODRt3-aRCrBrRKYWNj5USgvaFQgI9-GxObvYZ8UBYNzUop&_nc_zt=14&_nc_ht=scontent-fra5-1.xx&_nc_gid=6cngQ5WFUtNqIKgWIAuz3A&_nc_ss=72289&oh=00_AQMc2oaMhYlnYWhecHzpo_ReyeimtIU3MbpNorhOZD6EvA&oe=6ADE1418",
      "hdUrl": "https://video-fra3-2.xx.fbcdn.net/o1/v/t2/f2/m366/AQMDcX112-iRRaFNT8bdoDtTNuQD8yteIeW1A5PLylJMyDEe7Bh0QLTLgqPaGRaB1eqf97qej1t-1vpb7-K6o5X75CQ9Ksu9gbA9Gz8kYkq7kQ.mp4?_nc_cat=111&_nc_sid=b66105&_nc_ht=video-fra3-2.xx.fbcdn.net&_nc_ohc=uY0hzSIpzgMQ7kNvwESBKwK&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5WSV9VU0VDQVNFX1BST0RVQ1RfVFlQRS4uQzMuNzIwLmRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHAiLCJ4cHZfYXNzZXRfaWQiOjExMjIyNzE1NTcxNTY0MzEsImFzc2V0X2FnZV9kYXlzIjoyMSwidmlfdXNlY2FzZV9pZCI6MTA3OTksImR1cmF0aW9uX3MiOjMyOSwidXJsZ2VuX3NvdXJjZSI6Ind3dyJ9&ccb=17-1&vs=cb7a8ddf825cf3da&_nc_vs=HBksFQIYRWZiX2VwaGVtZXJhbC8yRDkzQ0E2MDVDMEM0RkRDOTQ0QzIxQ0I1MzQ0NjE3M19tdF8xX3ZpZGVvX2Rhc2hpbml0Lm1wNBUAAsgBEgAVAhhAZmJfcGVybWFuZW…",
      "sdUrl": "https://video-fra3-2.xx.fbcdn.net/o1/v/t2/f2/m412/AQPWV1vbrpLZvvd5WLXi4XDeY76x_MgA7bnYZn9L0riK26JJPws2llrnv8s2NlaCp5x0MZqeZ6cjs3K40SAtX1d4uIxyfzdfHLj8T-PRgg.mp4?_nc_cat=104&_nc_sid=ef5aa3&_nc_ht=video-fra3-2.xx.fbcdn.net&_nc_ohc=919fu4gtNb4Q7kNvwExrhC-&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5WSV9VU0VDQVNFX1BST0RVQ1RfVFlQRS4uQzMuMzYwLnN2ZV9zZCIsInhwdl9hc3NldF9pZCI6MTEyMjI3MTU1NzE1NjQzMSwiYXNzZXRfYWdlX2RheXMiOjIxLCJ2aV91c2VjYXNlX2lkIjoxMDc5OSwiZHVyYXRpb25fcyI6MzI5LCJ1cmxnZW5fc291cmNlIjoid3d3In0%3D&ccb=17-1&_nc_gid=6cngQ5WFUtNqIKgWIAuz3A&_nc_ss=72289&_nc_zt=28&oh=00_AQPdoDLE8EMfABsVdQ8IviCb6abSclO8cAdhjvRTcJAshg&oe=6ADE22BA"
    }
  ],
  "searchQuery": "duolingo",
  "searchCountry": "US",
  "totalMatchingAds": 4006,
  "hasMoreResults": true,
  "scrapedAt": "2026-10-21T06:17:21.209Z"
}

The fields that matter

What to look at first.

Field	Why it matters here	In the sample
PagepageName	The app or publisher.	Educly App AI
Bodybody	The hook and promise.	🚀 ¿Y si en solo 28 días pudieras dominar la herramienta que está tra…
CtactaText	Install now, Learn more, Sign up …	See details
Platformsplatforms	Facebook, Instagram, Audience Network …	Facebook, Instagram, Audience_network +1
Start datestartDate	Long-running ads are the ones that pay back.	Oct 2, 2026

Free tool

Try it with an app in your category

01Search the leading apps and the words of your category.
02Sort by start date and read the long-running ads.
03Test the strongest angles in your own campaigns.

Press “Run free” and the real result shows up here, exactly what your agent gets back.

Ask your agent

Or just ask.

“Which language-learning apps advertise in the US and what do their ads promise?”

“List the hooks of the 10 longest-running ads for meditation apps.”

“Compare how fitness apps word their free-trial offers in their ads.”

Connect the tool to Claude, Cursor or any MCP client with your key and ask in plain words; your agent picks the tool by itself. Setup takes a minute: MCP guide. Prefer code? See the Facebook Ads Library Scraper API.

What it costs

Pay per result.

10credits for this sample

10 ads × 1 credit. With the 2,000 free credits you get at sign-up, you could run this exact sample 200 times.

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Questions

Good to know.

Does it show which ads are app install ads?

The call to action and the landing link usually tell you: an app store link or “Install now” means an install campaign.

Why are ads in other languages showing up for the US?

Advertisers can target US audiences in any language. The sample has Spanish-language ads shown in the US.

Can I see the ad videos?

You get the video links as they appear in the Ad Library, when the ad uses a video.

More ways to use it.

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Free Facebook Ad Library search →Agency prospecting →Offer research →All use cases →

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